Running

Run Your Own Race By Charis Moreno

“65% of kindergartners today will end up in careers that don’t even exist yet.”

I couldn’t help but share this piece from our very own V.P. of Sales – Charis Moreno. Enjoy!

This November marked my 14th year attending the National Association of REALTORS® Conference and Expo. I spent the first 11 as one of the 1,000+ vendors peddling product as REALTORS® go from booth to booth, trick or treating for tchotchkes and the next shiny piece of technology that promises to change their business forever. It is only the last three years I have been on the franchisor side, searching for speakers who inspire and share the latest real estate trends. Attending usually results in lots of lobby meetings, networking with today’s influencers and reminiscing of yesterday’s newsmakers. It’s also interesting to see the many real estate legislators, councils, and state reps debating and lobbying for their own political gain and the protection of those they were elected to serve. While it is an exhausting five days, NAR Annual is guaranteed to be anything but boring!

What I found most fascinating is we, as an industry, seem to be reacting to our fear of people, companies, and technology rather than moving our industry forward. The world around us is changing and evolving at a pace that we are scientifically not able to adapt with. This is a fact. It is said that 65 percent of kindergarteners today will end up in careers that don’t even exist yet. Ten years ago, the title “Social Media Manager” or “Mobile App Developer” would have been an imaginary job. Today, we cannot imagine waking up without checking our notifications or snapping photos for social media or using apps that remind us when to stand up at work, how to get places, how our stocks are doing, and so much more! As a society, we have become dependent on technology to do the simplest things. So why do we as an industry keep circling and repurposing the same topics and fears year after year?

We are all consumers. I would even go as far as saying 10:10 of us could not go one week without internet/WiFi connection. And find me one REALTOR® in our industry who is not happy about the progression of things like email, paperless contracts, UBER, Netflix, iTunes, Alexa, 3D tours, or Amazon. Why do we accept and welcome change and progress in every aspect of our life but fight it in our own industry? As if the buyers and sellers of real estate are not the same?

So while the real estate industry is still sorting out some version of “How do we take our data back? When will Zillow become a brokerage? Are iBuyers the next disruptors? Should we consolidate the MLSs (or remain 690 too many)? Does responding to leads in under 5 minutes result in more business?” and so on… NextHome will celebrate the fact that we are opening an average of almost 3 offices and adding more than 50 NextHomies each week. We will continue to refine our systems to make them better and more competitive. We will continue to expand beyond the boundaries of what everyone says is possible while delivering the very best experience to our franchisees, so they can extend it to their agents who can then extend it to their clients.

What was my greatest takeaway from this year’s NAR Annual? Run your own race, love those running it with you, and do not get lost in the noise. Do not become complacent or stagnant and stop worrying about what your competition is doing. This is a journey with a lot of pit stops and the scenery is changing fast. If you keep pressing forward and moving your business to the next destination, you will open yourself to a world you never knew was possible.

Ready to take your journey to the NEXT level?

Charis Moreno

11/28/18

NextHome Office

Brick & Mortar Real Estate Office: A Thing Of The Past?

There’s no doubt that the real estate industry is undergoing a dramatic shift. And what’s driving this shift you ask?

You guessed it: Millennials.

According to the National Association of Realtors, 36% of all home purchases were executed by millennials. That’s over 1/3 of all homes sold in the U.S. (link found HERE). These buyers are tech-savvy, increasingly reluctant to rely on brick & mortar face-to-face interactions and value speed which technology easily provides. These buyers and sellers start and end their search online, they don’t rely on a listing board in some 250 agent office to get their information which devalues the model of the big-box chains currently dominating the industry.

“As technology continues to bring us closer together, leveraging that technology is fundamental in optimizing a workplace that fosters collaboration and speed across multiple levels. In our opinion, the days of having large offices filled with staff is too cost prohibitive”, says CEO Matthew Gilbert with NextHome Leeward & Company.

Many companies offer a hybrid model that has a small boutique meeting space while the vast majority of their agents work remotely in the field. Others offer a full virtual experience where agents can come together online to discuss their agenda. One thing is for certain with so much emphasis on technology the real estate office will continue to adapt to the market’s needs and owners are more than willing to accommodate. Brick & mortar store fronts are expensive to operate and a large portion of revenue has to be diverted to cover those costs. Besides, without an office to pay for, commissions could become more flexible as more and more adopt this model. What do you think?

Oh, one more thing: NextHome was just featured in THIS article by RISMedis regarding this very topic. Check it out if you have a moment.

Real Estate Marketing Has Now Been Elevated

As agents, we’ve all spent countless hours hammering out the marketing materials for our listings. From just listed postcards to single property websites to flyers to social media posts and on and on and…design choices galore.  If only all of that could be automated – well luckily for us NextHomies it is! NextHome’s new Marketing Automation tool takes all the hassle of creating those marketing materials and automatically generates a package for the agent to instantly print or share on their social media accounts. Not even 10 minutes ago my seller requested a price reduction on my listing so I dropped the price in the MLS and NextHome’s backend system and BOOM! I get this social media post to instantly share on my pages:

Simple, extremely fast and easy peasy

NextHome Corporate has partnered with Imprev to make this dream a reality. As the NextHome CEO, James Dwiggins explains:

With automation, agents have a repeatable way to deliver their marketing promise to clients — without wasting precious hours on repetitive, manual tasks. Imprev understands how important it is to deliver a consistent brand and marketing experience to our clients at every point in the home-selling process, which ultimately makes our brand even more valuable to an agent’s business.”

The whole system is designed to keep agents doing what they do best: servicing clients and not wasting time and money on (let’s be honest) subpar marketing materials. “NextHome agents can now leverage the full suite of Imprev’s services: Marketing Automation and the Design Center. After agents enter a new listing into NextHome’s reporting system, Marketing Automation creates and delivers marketing content for that listing until it’s sold. Content is tailored around four key events — Just Listed, Open House, Price Reduced, and Just Sold — making it easy for agents to use timely, relevant content to drive leads and engage with prospects. The service also constantly monitors each listing for changes; when a change occurs, all the automatically-created marketing materials are updated so they are always in sync with the listing and compliant with real estate advertising rules and regulations.” – Meghan Cheeney, Director of Marketing at Imprev, Inc.

To check out the full article from Imprev, just click HERE

April 2018 Market Indicators

Kansas City Regional Market Report Is In!

Well after 2 years of -20% inventory, we’re finally seeing new listings hit the market and we’ve dropped into the -teens! I know it’s not a big jump but it’s a start. Click HERE if you would like a  full market summary but I’ll give you a 30,000 foot snapshot below:

All data is from April 2018 vs. April 2017. We have a combined increase in average sales price of +8.2% and a decrease in supply totaling -16.7% year over year. What does that mean? It’s still a huge seller’s market. But, it’s getting better for buyers. For the past two years we’ve seen -20 (s)% in available inventory so to be in the teens is a good sign. For sellers it’s still a great time to list due to extremely low inventory levels. The median sales price was up 9.1% to $192,000 for existing homes and up 4.5% for new construction to $344,250.

The main driver for the increase in available inventory is based solely on new construction. Supply for existing homes is STILL -23.8% and days on market dropped 16.3% for those homes. Interest rates are also starting to creep northward which, in my opinion, is why more homeowners are choosing to stay in their current residence. Bottom line – if you’re looking to sell keep a watchful eye on these market updates. Buyers: hang in there, it’ll get better! – Matthew